Jaeger

Jaeger, a revered British fashion brand and retailer, has etched a legacy marked by timeless elegance and impeccable craftsmanship. Established in 1884 as 'Dr Jaeger's Sanitary Woollen System Co Ltd' by Lewis Tomalin, the brand's origins lie in the popular craze for wool-jersey undergarments advocated by German scientist Dr Gustav Jaeger.Over the years, Jaeger has evolved into a prominent British fashion house renowned for its unwavering commitment to natural fibers such as wool, cashmere, and alpaca. The brand's identity has been inextricably linked to a 'twinset and pearls' aesthetic, embodying a classic and sophisticated style that has endured the test of time.Despite undergoing challenges and changes in ownership, including its acquisition by Marks & Spencer in 2021, Jaeger remains an enduring testament to the enduring power of British craftsmanship. Its unwavering commitment to quality and timeless designs has ensured its continued recognition as a pillar of British fashion.